Some publishers dress up basic self-publishing as “premium” or “affiliated” with a big house. On the surface, it looks shiny: promises of prestige, wide distribution, and the glow of a recognizable brand. But the fine print tells another story. From skimmed royalties to overpriced author copies and empty promises of bookstore placement, this guide shows you the traps to avoid—and the green flags that mean your publisher is truly on your side.

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