I wish I could get back the thousands upon thousands of dollars I spent on video and print ads over the years. Even our best marketing efforts cost us time and money in shared coupon buy-ins and poor customer targeting. Luckily, we could take our marketing efforts as a tax write off. If I knew then what I know now, I would write a book instead. A book adds instant credibility, can open otherwise closed doors, and offer an additional revenue stream. Any additional costs associ

Writer’s block is no joke! It can take a writer from being totally on board with their mission and purpose to doubting every syllable they express. Overcome Writer’s block easily with a method that works best for you. Here are a few ideas to start writing again. Step away and try new things: Get out of your house and your typical writing environment. Every chapter or so should be a refresh period. Take a day and re-fill your inspiration bucket. Do something new or different.

We all want to get whisked away on a jet and travel to fabulous locations worldwide when we write our book! We deserve the royal treatment. Absolutely, you do! It’s a lot of work to write, produce, and publish a book, and you deserve the red carpet treatment. Unfortunately, you will probably have to buy, transport, and unroll the red carpet yourself. When people think about publishing, they often think the red carpet treatment is what they will get, especially when they publi

I was on a quest to find topics. How do I find the topics to help me begin writing? Here are some areas you can check out whether you are writing your book or needing some blog inspiration. Share from your experience On a day to day basis, things come up. I believe it's called life. When you have a fun conversation with someone and hear them say something intriguing, it can lead to a great article or chapter in your book. I like to pull from my experiences, and as a reader, I

It is inevitable. As a business owner, there will be times when problems arise. The market stops supporting your product, there is a loss in your family, or a pandemic comes along, and your product or service isn't viable. What the heck do you do? Here are some basic ideas to get you moving again against the odds. The Market Remember, "My Pet Rock?" I don't, but I remember how dumb it sounded. I could play with all the rocks I wanted in my back yard for free. I was certain on

As a business owner for the last 18 years, and having worked with thousands of clinical hypnosis clients I can tell you, your story matters. Many marketers out there will tell you sharing your authentic story helps people connect with you. We buy things from people we like or who are like us. This is the primary reason we have mission statements or corporate culture photos in marketing materials, CEO bios, and Facebook/Instagram Lives/Posts. It helps your customers connect wi

Often when we tell our story the first 100 times we are still coming from the point of view of a victim. We haven't yet healed that broken place our story has left us. We are unforgiving of our attacker, we are still believing we are not enough or somehow "shoulda, woulda, coulda" done something differently for another outcome, and in some ways it is in no way our fault. Understanding how to write from a unhealed and a healed place can help. (An attacker can be an illness, de

Never heard of collaborative books? Collaborative books are a way for up and coming authors to have a space to express their stories and ideas without a major expense, waiting for a big 5 publisher to pick up their book or feeling alone in the process. What are Collaborative Books? Books featuring multiple authors or stories are nothing new and have been around for centuries. We have seen publishers bring together information from multiple sources in poetry books, article boo

Sometimes we need a little help getting started. Use these writing prompts to help you develop your writing skills. 25 Writing Prompts: 1. What is your first memory as a child? 2. Tell us about your first love. 3. Who did you secretly have a crush on as a kid? 4. Were you ever in a fight? What happened? 5. What is the way you cope with stress? 6. As a parent what do you want your kids to do differently than you? Why? 7. Do you have any regrets? What are they? 8. If you had th

Creating a Signature talk isn't always as easy as it sounds but this post will help you learn how to create your signature talk. Here are some easy steps. What a Signature Talk is: This is your time to shine, to get your message to the world, your brand, your unique point of view, and your story. This is an authentic, vulnerable, and real approach to connection, and Education-Based Marketing. What your Signature Talk Isn't: Sales Pitch, Manipulative, Speech all About How Awes

People often wonder the difference between these too and want to know which category they fall into. It is actually rather simple. Let me explain. You are a writer when... You put pen to paper or hand to keyboard and create written material. A writer may never take the next step with their manuscript. They leave it on their desktop and write a little more later. They can enjoy this process of journaling and reading material that no one ever sees beside them and a few other pe