“Wow, she’s a Wall Street Journal bestselling author!” For many people, that phrase feels like the ultimate badge of honor—proof that a book is wildly successful and that the author is someone you should listen to. But what if I told you that many of those #1 spots are engineered—not earned through traditional readership ? This post isn’t meant to call anyone out. Instead, it’s a gentle reality check—and a guidepost for those of you who are trying to build real, lasting succe

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In all industries, some wish to cash in on a person’s dream. It’s no different when it comes to authorship. Traditional publishers may...

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