As a business owner for the last 18 years, and having worked with thousands of clinical hypnosis clients I can tell you, your story matters. Many marketers out there will tell you sharing your authentic story helps people connect with you. We buy things from people we like or who are like us. This is the primary reason we have mission statements or corporate culture photos in marketing materials, CEO bios, and Facebook/Instagram Lives/Posts. It helps your customers connect wi

Often when we tell our story the first 100 times we are still coming from the point of view of a victim. We haven't yet healed that broken place our story has left us. We are unforgiving of our attacker, we are still believing we are not enough or somehow "shoulda, woulda, coulda" done something differently for another outcome, and in some ways it is in no way our fault. Understanding how to write from a unhealed and a healed place can help. (An attacker can be an illness, de

Never heard of collaborative books? Collaborative books are a way for up and coming authors to have a space to express their stories and ideas without a major expense, waiting for a big 5 publisher to pick up their book or feeling alone in the process. What are Collaborative Books? Books featuring multiple authors or stories are nothing new and have been around for centuries. We have seen publishers bring together information from multiple sources in poetry books, article boo

Sometimes we need a little help getting started. Use these writing prompts to help you develop your writing skills. 25 Writing Prompts: 1. What is your first memory as a child? 2. Tell us about your first love. 3. Who did you secretly have a crush on as a kid? 4. Were you ever in a fight? What happened? 5. What is the way you cope with stress? 6. As a parent what do you want your kids to do differently than you? Why? 7. Do you have any regrets? What are they? 8. If you had th

Creating a Signature talk isn't always as easy as it sounds but this post will help you learn how to create your signature talk. Here are some easy steps. What a Signature Talk is: This is your time to shine, to get your message to the world, your brand, your unique point of view, and your story. This is an authentic, vulnerable, and real approach to connection, and Education-Based Marketing. What your Signature Talk Isn't: Sales Pitch, Manipulative, Speech all About How Awes

People often wonder the difference between these too and want to know which category they fall into. It is actually rather simple. Let me explain. You are a writer when... You put pen to paper or hand to keyboard and create written material. A writer may never take the next step with their manuscript. They leave it on their desktop and write a little more later. They can enjoy this process of journaling and reading material that no one ever sees beside them and a few other pe