I wish I could get back the thousands upon thousands of dollars I spent on video and print ads over the years. Even our best marketing efforts cost us time and money in shared coupon buy-ins and poor customer targeting. Luckily, we could take our marketing efforts as a tax write off. If I knew then what I know now, I would write a book instead. A book adds instant credibility, can open otherwise closed doors, and offer an additional revenue stream. Any additional costs associ