The Not-So-Obvious Self-Promo Filter: How to Make Sure Your Chapter Serves the Reader—Not Your Brand
 
You’re not pitching. You’re telling the truth.
But something about your chapter still feels… off.
You re-read it and notice polished phrases. Strategic drops.
Moments that sound “helpful”—but quietly angle toward admiration.
That’s not marketing. That’s performance.
And if you don’t catch it, you’ll either water down your truth…
or write something that reads more like a personal brand than a story.
This guide helps you spot the subtle self-promo that sneaks into authentic writing—
and shows you how to clean it up without dulling your impact.
No manipulation. No performance. Just presence.
 
What’s Inside:
 
Instant download in PDF format
The 3 most common “invisible pitch” patterns in personal storytelling
How to tell the difference between resonance and performance
Real examples of brand-flavored writing vs. emotionally honest narrative
Includes reflection prompts for every section to help you stay in service, not strategy—and write from presence, not performance.
A 5-point Self-Promo Filter to run before you submit
 
Who This Is For:
 
Writers who want their story to connect, not convert
Authors who mention their work, tools, or healing journey mid-story
Anyone afraid their chapter is secretly “about them” more than the reader
 
Why It Matters:
 
You don’t need to brand your bravery.
You don’t need to sell your healing.
You don’t need to angle your story toward opportunity.
Your presence is the offer.
This guide shows you how to let that come through—clearly, quietly, and without a strategy behind your sentences.