Kyra Schaefer
Dec 17, 20202 min
Todd Schaefer is the Chief Operations Officer of As You Wish Publishing, a business coach and consultant, and an author of two books. Todd has coached more than 2,000 clients 1-on-1, and was awarded Life Coach of the Year in 2014 by Natural Awakenings Magazine. Todd has also created two 6-figure companies since 2011.
As You Wish Publishing
https://www.asyouwishpublishing.com/
My wife Kyra came up with the idea for our publishing business. I helped flesh it out and got it organized.
Highlights: I have the freedom to do what I want when I want, make unlimited money, decide my own fate, having the entrepreneur mentality.
Low-lights: Misqualified clients, unpredictable income.
Doing a great job, innovating systems, implementing high-leverage ideas, attracting high-quality clients, making effortless money.
Be consistent, stay organized, implement good business systems, qualify your decisions, know what actions bear fruit.
Better customer avatar targeting, build an ongoing high-quality email list, consistent promotion and marketing, qualify customers and job scopes accurately.
1- Get your mind and heart right so that you can serve others without "needing." Fill your cup before meeting your clients' needs, not the other way around.
2- Test and measure everything. Observe how everything you do is giving you feedback. What gets measured gets managed.
3- Qualify your purchases. Learn the difference between needs and wants.
4- Be scrupulous. Most things are free or cheap online. Get savvy with Google searches, YouTube, and Fiverr.com.
5- Hire a business coach or consultant and work 1-2 times per month with them, no matter how you evaluate your progress.
6- Adopt a "ready, fire, aim" approach. You need to be agile and action-oriented and act regularly.
7- Produce content regularly. Start a YouTube channel. Blog. Get traffic coming to your website's services and products.
8- Read or listen to business books about how to spend your time most wisely. Everything you do is based on what you know or don't know.
Michael Gerber's The E-Myth Revisited
Stephen Covey's The Seven Habits of Highly Effective People
The One-Minute Manger by Kenneth Blanchard and Spencer Johnson
Tons more, but those are three great ones for beginners.
If you serve clients in a holistic service-based business:
Selling Emotionally Transformative Services by Todd Schaefer.