Updated: Jul 20, 2020
Creating a Signature talk isn't always as easy as it sounds but this post will help you learn how to create your signature talk. Here are some easy steps.
What a Signature Talk is:
This is your time to shine, to get your message to the world, your brand, your unique point of view, and your story. This is an authentic, vulnerable, and real approach to connection, and Education-Based Marketing.
What your Signature Talk Isn't:
Sales Pitch, Manipulative, Speech all About How Awesome you are, Comparing yourself to Others which may put others in a bad light.
Know your Audience:
Never take a knife to a gunfight! If you don't know your audience you will not be able to get your message out there to the right people, or if you get your message out it may fall on deaf ears. Take your time and decide who you want to help, and what problem you will solve for them.
Tell Your Story:
It's always important that you let people know about you, about who you are. If they can't connect with you because you are too inaccessible they can't relate or see themselves in your work. If they can't put themselves in your shoes they will have a hard time liking you and buying into your product/service or speech. You will lose your audience before you got them.
Everyone has a story, find yours and let yourself be seen. It's incredibly healing to tell, 50, 100, or 1000 people all about your pain and fear, your loss and challenge. You will find they cry with you, they laugh with you, they cheer you on, and seeing you get through your experience, will help them to believe they can make it through just like you did. It's is an incredible responsibility to be seen and to see others. It is very powerful.
Your title should convey your message in a way that contributes to the benefits you will provide your audience.
Titles that include
How to get __________ by ___________
3 Steps to ______________
Assertive Truth Statement
I Got ____ and So can you!
I Got thin and so can you! (that one is a bit cheesy but you get my meaning)
I'll show you how to ________ in ________ months/weeks/days/hours.
Signature Talk Structure:
Intro with Qualifications: What do you do, where are you from?
Authentic Story: What connects you to your audience, How did you solve this problem for yourself?
3-5 Solution Strategies: Solve the problem, no fluffy non-sense. Keep it real, clear, and organized.
Offer 1 thing - too many products or services will confuse your audience. Get clear on one offer.
This should be fun and easy, take your time, ask yourself these questions, and determine your next steps. Having this talk on hand for any potential speaking engagement will make you more attractive to those looking for speakers, especially if they know you already have something on hand to be of service to their staff, members, or community.